In Norway, Coop Obs BYGG is a household name, a trusted destination for anyone who loves to build, fix, and create things themselves.

But not everyone wants or are able to do things themselves.

That’s why Coop launched Obs BYGG Montering, a service designed for those who prefer Do It For Me (DIFM). From heat pumps and flooring to doors and windows, customers can now buy a product and have it professionally installed in one seamless journey.

The foundation, enabling this, is Installer.com.

🚀 Expanding their customer base

Historically, customers looking to get something installed had to start by finding an installer, searching, comparing, calling, waiting, a lot of friction.

Coop wanted to change that.

“Our customers start with a product,” says Kenneth, Strategy & Business Development at Coop, and part of the founding team behind Coop Obs Bygg Montering.

“They find what they want to install — doors, windows, flooring — and we make sure it gets installed for them. Simple as that.”

The vision was clear:

Combine the strength of a leading retail brand with a digital installation platform that scales service without losing the human touch.

How it works

When a customer buys a product from Coop — online or in-store — that order can now flow directly into the Installer.com platform.

There, the right installer is automatically matched, the job is created, and both sides are instantly connected.

No emails, no spreadsheets, no waiting.

Just one clear, connected journey.

“With the Installer platform, we’ve decentralized our workflows by connecting customers and installers closer together,” Kenneth explains.

“It allows us to handle more orders and more installations — while keeping the customer experience consistent.”

🌍 A fully digital experience that still feels personal

For Coop’s installation partners — like Norsk Klimasenter, who handle heat pump installations — the platform brings speed and simplicity.

“When a customer buys a heat pump from Coop Obs Bygg Montering, the job comes straight to us,” says the team at Norsk Klimasenter.

“We contact the customer, schedule the installation, and everything happens digitally. The customers love it — even those who aren’t very tech-savvy.”

And the feedback has been overwhelmingly positive.

Customers describe the process as “just like ordering food from Foodora” — fast, clear, and reliable.

“You just press buy, and it’s taken care of,” one customer says.

“Sometimes you just want to get it done — and Coop Obs Bygg Montering does it very well.”

Scaling their service without losing quality

Behind the scenes, Coop Obs Bygg Montering uses Installer.com to manage thousands of moving parts: installers, jobs, customers, and communication — all through one shared system.

Every participant sees the same live information — from job status to documentation — ensuring consistent quality and faster turnaround times.

“It’s allowed us to grow the service while staying close to our customers,” says Kenneth.

“That balance between scale and experience is what defines the future of installation.”

The new standard for customer experiences

With Coop Obs Bygg Montering, Coop has turned installation into an extension of its retail promise — quality, trust, and ease of use.

It’s no longer just about selling great products, but delivering great outcomes.

And that’s what Installer.com enables:

A digital backbone that makes scaling service simple, transparent, and customer-centric.

About Coop Obs BYGG Montering

Coop Obs Bygg Montering is the installation division of Coop Obs Bygg — one of Norway’s largest home improvement and building supply brands. The service offers professional installation for a growing range of products, combining convenience and craftsmanship for modern homeowners.

About Installer.com

Installer.com connects product sellers, installers, and customers into one seamless installation flow — reducing admin, improving visibility, and empowering companies like Coop to scale their services with confidence.

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